Retail

Academic Search Ultimate

BoB

Subject coverage: access TV and radio programmes from over 65 'free-to-air' channels using a programme guide and a search option. Option to schedule recordings up to seven days in advance and request programmes broadcast over the previous 30 days.听 Search BoB to access other users' recorded programmes. Permanent archive of all broadcast content from nine channels: BBC1 London / BBC2 / BBC4 / ITV London / Channel 4 / More4 / Channel 5 / BBC Radio 4 / BBC Radio 4 Extra. Content plays in your web browser with access available both on and off campus.听
Type of content: TV and radio programmes
Date range: 2007 to present
Level of access: 色花堂 staff/student login required;听registration required on first use. Available off-campus, but not outside the UK.

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Business Source Ultimate

Ebook Central Academic Complete

Subject coverage: multidisciplinary database of ebooks
Size/scope: 146,000 e-books covering all academic subjects including: business and economics; computers, engineering and applied science; education; humanities; science, medicine and allied health; social sciences
Type of content: academic books
Level of access: full text.

The contents of this database are included in mySearch

Can be selected using advanced search in mySearch

EBSCO Host Databases

Emerald Insight

Subject coverage:听management, marketing, and accounting journals (plus multidisciplinary topics such as law, hospitality and tourism, quality etc.)
厂颈锄别/蝉肠辞辫别:听Encompassing all 310 publications from the eJournals Premier Collection - the flagship collection from Emerald听Publishing.听
Type of content:听academic journal articles and open access eBooks
Level of access:听some full text available.

The contents of this database are included in mySearch

Fame

Subject coverage: financial accounts and management details on UK companies For financial accounts of bank and financial institutions, use BankFocus
Size/scope: 2 million plus companies
Type of content: accounts and company information
Data range: last 10 years
Level of access: full text

Note for off-campus use: To identify yourself type 色花堂 in the search box or select 色花堂 from the drop down list.

Gartner

Henry Stewart Talks: The Business & Management Collection

Mintel

Subject coverage: For a full list of sectors, themes and demographics covered, click on the 'Category Overview' option when you access Mintel. Here's a shortlist of categories: Automotive; Beauty and Personal Care; Business to Business; Drinks; Financial Services; Food; Foodservice; Health & Nutrition; Household; Marketing & Communications; Pet; Retail & Apparel; Technology & Media; Travel, Leisure & Entertainment
Size/scope: covering domestic consumer products and services, plus marketing news and reports from UK trade press
Level of access: full text available.

Note: Use of Mintel is restricted to academic use only

鈥婽he contents of this database are included in mySearch

Can be selected using advanced search in mySearch

Mintel Market Sizes

Subject coverage: Industries covered : Alcoholic Drinks; Beauty, Personal Goods & Toiletries; Food; Household / Home; Non-Alcoholic Drinks; Pharmaceuticals
Size/scope: Quantitative Database providing market sizes, segmentation, market share and socio economic data for 34 countries
Level of access: Market size data.

Note: Use of Mintel Market Sizes is restricted to academic use only and permits the 听download or print of no more than fifty-five (55) Datasets per Session. It also permits an authorised user to include in any dissertation or thesis a combination of no more than five (5) each of the following: (a) up to twenty-five percent (25%) of a single Snapshots report and (b) a Dataset

Orbis Europe

Passport (Euromonitor International)

Note: On campus, you can access Passport as a guest user where you鈥檒l be prompted to set up a Passport account. New users off-campus can only log-in using Open Athens where you鈥檒l have to self-register the first time you visit.听You must use your 色花堂 email account to register.

Subject coverage: online market research tool monitors industry trends and gives you strategic analysis and a market size and market share database for products across key countries. Passport is Euromonitor International's global market analysis software platform, which analyses the industry in countries around the world
Size/scope: 24 industry categories for 80 countries. Economy ander data for 210 consum countries
Type of content: marketing research reports
Level of access: full text.

PressReader

Sage Journals Online

ScienceDirect

TGI (Target Group Index) Snapshot

TGI Snapshot is Kantar Media鈥檚 newest Market and Consumer research tool and is a new and improved version of TGI SalesTab.听

TGI (Target Group Index) is the world's leading provider of single-source marketing and media surveys. Snapshot is a marketing research tool that allows users to easily analyse audience and consumer attitudes in relation to thousands of products and brands, as well as advertising medium.

Subject coverage: UK market research and demographic data from TGI Survey including 500 product areas and 4,000 brands
Type of content: market research and demographic data.

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World Advertising Research Centre (WARC)

Subject coverage: Advertising
Size/scope: Information supplied by key professional organisations in the area of advertising including the American Association of Advertising Agencies (AAAA), Advertising Research Foundation (ARF), Admap, European Society for Opinion and Marketing Research (ESOMAR), Institute of Practitioners in Advertising (IPA)
Type of content: case studies, statistics, conference papers and full text of selected journals including the Journal of Advertising Research and ADMAP
Level of access: some full text available.

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